The future of marketing is going to be internet marketing in the next 10-15 years due to massive shift in consumer shopping behavior. Traditional marketing techniques like TV ads and newspaper ads have become costly and lack personalization, whereas internet marketing is cheap, highly personalized and customized. Internet marketing also has greater reach than traditional mediums due to each person having a personal screen by hand. Therefore, it’s high time that entrepreneurs embrace digital mediums for marketing their products and services. Below listed are a couple of internet marketing options that entrepreneurs should consider.
Search engine marketing
Search engine marketing is all about getting better visibility for web pages in search results. Higher search rankings can be obtained through organic and paid efforts. This will bring more web traffic and consequently more revenue for your business. You can do search engine optimization for organic search rankings or run Ad campaigns for paid search engine visibility. Search engine marketing is highly targeted and personalized, so it’s quite effective in generating revenue for businesses. In order to do search engine marketing, your business should own a professional website/blog with regular content postings.
Social media marketing
Social media marketing involves the process of publishing content, images, videos or infographics through social media pages and promoting them to targeted audience. You should create attractive social media pages and regularly publish useful and relevant content related to your products or services. Invite people to like or follow these pages, so that you can convert them to potential customers. For faster engagement, businesses can run Ad campaigns for their pages, which will reach millions of highly targeted audience within a short period of time. Businesses can increase web traffic, brand exposure, customer engagement and lead collection through social media marketing.
One of the most effective online marketing channels is email marketing. The reason behind this is 85% of internet users depend on email systems for formal and informal communications. You will need a sizable number of email IDs to promote your campaigns. Email IDs can be collected through your website or social media pages by offering people daily updates or any other useful downloads. Many email marketing softwares are available online on a subscription basis, which will automate the entire process. These are very useful tools for businesses to promote their products or services by sending regular emails to their subscribers and thereby increase sales.
Businesses can launch a blog or add a blog page to their existing website to promote content related to their products or services. Through the blog, businesses can interact with potential customers by providing them detailed information about their products or services. Potential customers can post their queries and comments in the blog and you can effectively resolve their concerns to make a sale. People can read about your products or services in detail, compare with competitors, interact with customer service and make an order through the blog. Blogs generate a great deal of authority, relationship, trust and awareness among customers. Blogging also boosts your online visibility and search engine rankings, thereby bringing more customers. You should be regular with your blogging efforts to impact conversion rates significantly.
Paid advertisement campaigns
Common mediums of advertisement online are search engines and social media websites. Businesses can run pay-per-click Ad campaigns through search engines like Google, Yahoo and Bing and social media websites like Facebook, Twitter, YouTube, LinkedIn, Instagram and Pinterest. Running Ad campaigns will maximize your visibility online and increase brand awareness. Social media Ads are cheaper than search engine Ads. All of the above mediums have a different audience and purpose, so determine which one is best for your business with the help of a digital marketing expert.
Businesses can also publish banner Ads on popular blogs and websites that attract millions of visits per month. The terms and conditions and cost of these Ads will be different from search engines and social media websites, which will be at the sole discretion of the webmaster. With these Ads, you can drive highly targeted traffic to your web pages or social media pages.
Affiliate marketing is the process of allowing other people to market your products or services and you pay them a commission for the sales that they generate. You can list your products or services in Affiliate marketing networks, which will provide a marketplace and promote your affiliate program to other affiliate marketers. Affiliate networks will charge the merchant a fee per sale. You can also start your own affiliate program, but it involves lot of technicalities and payment and sales tracking, which are time consuming.
Nowadays, people spend more time on internet using mobile devices rather than desktops. Also business conversion rates through smartphones are higher when compared to desktops. So entrepreneurs should focus on mobile marketing strategies for more business online. The most popular methods of mobile marketing include mobile app based marketing, in-game mobile ads, mobile search ads, push notifications, email marketing and SMS marketing. Seek expert advice to find the kind that works best for your business, based on industry, customers and budget.